John02Hawk
Jun-16th-04, 8:25 am
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Chrysler is adding two brawny high-powered trucks to its Dodge Ram lineup, trying to assert its image for tough high-performance trucks in a category intensified by competitors' redesigned models.
The Dodge Ram Power Wagon and SRT-10 Quad Cab will join the brand's lineup this fall for the 2005 model year. The two Ram derivatives, unveiled Tuesday, are part of an aggressive product rollout that began this year and will continue into 2007.
It's the first time in 25 years Dodge has sold a "Power Wagon," meant to appeal to hardcore truck buyers who tow and use their trucks for work and play.
Based on the Dodge Ram 2500, it is designed more for rugged working conditions than for mainstream driving. Its 33-inch tires are the tallest standard tires offered on a production pickup. The Power Wagon will come equipped with one engine, the 345-horsepower Hemi V-8. A 10,000-pound winch is standard equipment. Chrysler CEO Dieter Zetsche says the Power Wagon is the most capable off-road truck on the market.
At the same time, Chrysler also unveiled the Ram SRT-10 Quad Cab, a four-door version of the regular-cab performance truck Chrysler launched earlier this year. The truck is powered by the same 500-horsepower V-10 engine that's in the Dodge Viper.
"This is classic lifecycle management...we will keep offering new variants and special versions, which we need to because of the stiff competition," said Zetsche, referring to the redesigned Ford F-Series and Nissan Titan pickup. "But now we offer the fastest production truck and the most off-road capable."
The SRT-10 Rams represent about two percent of Ram sales. The Power Wagon is expected to do the same. But both trucks, says Zetsche, are important for casting the right image over the whole Ram lineup.
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Chrysler is adding two brawny high-powered trucks to its Dodge Ram lineup, trying to assert its image for tough high-performance trucks in a category intensified by competitors' redesigned models.
The Dodge Ram Power Wagon and SRT-10 Quad Cab will join the brand's lineup this fall for the 2005 model year. The two Ram derivatives, unveiled Tuesday, are part of an aggressive product rollout that began this year and will continue into 2007.
It's the first time in 25 years Dodge has sold a "Power Wagon," meant to appeal to hardcore truck buyers who tow and use their trucks for work and play.
Based on the Dodge Ram 2500, it is designed more for rugged working conditions than for mainstream driving. Its 33-inch tires are the tallest standard tires offered on a production pickup. The Power Wagon will come equipped with one engine, the 345-horsepower Hemi V-8. A 10,000-pound winch is standard equipment. Chrysler CEO Dieter Zetsche says the Power Wagon is the most capable off-road truck on the market.
At the same time, Chrysler also unveiled the Ram SRT-10 Quad Cab, a four-door version of the regular-cab performance truck Chrysler launched earlier this year. The truck is powered by the same 500-horsepower V-10 engine that's in the Dodge Viper.
"This is classic lifecycle management...we will keep offering new variants and special versions, which we need to because of the stiff competition," said Zetsche, referring to the redesigned Ford F-Series and Nissan Titan pickup. "But now we offer the fastest production truck and the most off-road capable."
The SRT-10 Rams represent about two percent of Ram sales. The Power Wagon is expected to do the same. But both trucks, says Zetsche, are important for casting the right image over the whole Ram lineup.
:2thumbsup: </center>